1/15/11 "Sitges on My Mind"

We got on the train bound for Sitges around 11:00am. I love taking trains and watching the scenery whiz by. There was a strange player on our train, this town always surprises me.

Getting to Sitges was no big deal and we made straight for the coast. It was a beautiful sunny Saturday and it seemed like most of the town's families were out and about riding scooters or playing soccer.

The ocean was incredible and we made our way through the city throughout the day.

We ended our day by watching the sunset, eating bread and drinking wine.

1/14/11 "Saying Goodbye"

We had to say goodbye to Carlos and gave a presentation of what we learned while we were in Barcelona.

Two things I learned from School:
1. You are only profitable (in every sense of the word) when you are ethical.
2. It is hard to acknowledge your mistakes, but more costly to act like they didn't happen.

Two things I learned from Spain:
1. The importance of observation; picking up social cues. The same can be said of business.
2. How much we use nonverbal communication.

After we wrapped up our final class we had this exquisite lunch on campus- the last time we would be gathered at IQS. It was really great.

We later went to another on of Gaudi's houses.
It is like straight out of Dr. Seuss.

Then called it an early night.

1/12/11 "Car-Plane vs. Jumbo XL Jet"

Today we had a study of international marketing by Marsel Gifico. He is an absolute genius and oa true entrepreneur in every sense of the word. He made his first fortune created the Spanish version of Yahoo, known as Ole. Ole was very popular throughout Spain and Central/South America because of its name which evokes the very spanish tradition of bull fighting. After it was bought by a larger internet company, he did not like being stifled by the bureaucracy and left.

His next project was to use SMS to relay information, in 2000. Waaayyy before texting was even a thing. He said that when he came up with the idea only .01% of people who had cell phones used SMS texting. Using the technology he relayed information like jokes, stock quotes, and even toyed with a twitter like application. You send your text message to the company with numbers and then depending on the numbers it would be sent to your friends.

He spoke often about finding trends in markets. That it is a marketer's job understand where technology is going and how to best get people excited about it. He argued it is marketers, not consumers, which create trends. He had us do a small project in which we tried to predict which market would be most accepting of a Spanish red wine. Mexico, Australia, and China look to be the best markets.

After school we walked to the Science Center of Barcelona. It took way too long and the tourism maps are just not precise enough. But we found it and it was pretty cool. That's about it for today. And for some reason I didn't take any pictures so...

Here's a church.

And a bird.

1/13/11 "Sex, drugs and R n' R"

Today we had class and our field trip at Synthon. It is a generic pharmaceutical drug maker so we couldn't bring out cameras in. We could only take pictures of the classroom we were in.
Their motto is Seek EXcellence, by creating DRUGS, and want to Remain iN the Race. (Or something like that, I forget how RnR went.)

Today we learned about what it takes to be a leader, about implementing your ideas and knowing we too & how to make tough decisions. The best advise that I took out of this was to never be afraid the scenario in which you train someone, put in alot of time, and then they decide to leave for another company. He said that it was bad to think this wasy because it leads to you half heartedly training them, if you do that then they will leave. If you train them properly and show them that you care then your employees will want to stay. He was a font of such advise.

We then took a tour of the facilities. It's really cool because this tour also played into my current job. I have basically seen the entire cycle of pharmaceuticals.
From prescribing, to insurance claim, to the making of the drug, and then dispensing. We had to put on basically hazmat suits, in case of contamination, going so far as having to put on two layers of protective material.

After we were finished I decided to go off exploring the city on my own.

I first went to Arc de Triumf

The only green patch in Barcelona

The Catalonian Parliament

Picasso Museum

Esglesia de Santa Maria del pi
(Eglesia- "church")

St. Joseph Oriol is buried there.

Esglesia de Santa Maria del mar
St. Eulalia (co-patron of Barcelona) is buried there.

1/11/11 "01000111 01101111 01101111 01100100 00100000 01001010 01101111 01100010 00100001"

Tuesday

We learned about Fighting Poverty and Social Exclusion. This is exemplified by Fundacion Engrunes estabilished in 1982.

The idea behind this is give work to people who are on the fringe of society. This means getting the dregs of society to work. People who have been and are currently in the program include domestic violence perpetrators, incarcerated, homeless, drug addicts, alcoholics, etc. etc.

Engrunes brings the people to their company, give them a mentor and begin the rehabilitation process. The process focuses on job orientation. It is often the case that companies won't hire these people, or they simply don't have any skills. What Engrunes does is give them jobs and works with them to instill certain work place qualities which are essential for keeping a job. These include basics like punctuality, subordination, temperament, along with many other things.

This is a company, not a government agency, they are out to make money and through rehabilitation on their employees they do just that. This is however, just a stop along the way to a job. They work at this company for around 2 years and then are sent to look for a job. 3 people from last year's graduating class have jobs, 22 are still working, but this is a 100% success.

We didn't really do anything of importance after going to the company, just walked around and admired the architecture. We tried to go see a bunch of Gaudi's houses, but they were all closed. Bad luck.

1/10/11 "Week's End"

The Mondays.... We went to IQS and were surprised, all of the students are back and they dress really well for going to school. It is refreshing to not see a single student in sweat pants.

Today we learned about supply chain logistics from Mrs. Blasco. Logistics was first thought up by the military in 200 B.C. It is simply the managing of assets, in that time it is making sure that an army has enough food, water, clothing, and shelter to make it to the battles. Now we use logistics on most effectively using our assets, making sure products get to where they need to be on time. Logistics is the science of connecting present production with future demand.

After her presentation we went to the port to learn about logistics in the port of Barcelona. In the past few months the port has broken ground and is underway in building alomst 2 miles of new port area.

What's funny is that until recently Spain wasn't connected by railway to the rest of Europe. During the time of steam engines and the first locamotives Spain was still reeling for the Penisular War, for all you non-history buffs it was a time in which most of Spain was occupied by Napolean. A certain politician wanted to limit the use of locomotives by invading armies, so they created rail lines with a different width and created special engines and cars to ride on the special rail. The problem with this is that in this day and age Spain is at a severe disadvange when trading amongst the EU because they have to switch tracks at the French border (consuming around 3 hours). Barcelona's port has recently been connected with France via a new standard rail line, and the expect port commerce to boom because it is in a prime location and has great facilities to receive shipments.

Today I went off on my own, no one really wanted to get out and I was feeling antsy so I explored the city for the first time.

I went into the public library

Saw the Museu d'Art Contemporani

Walked past a house designed by Gaudi

And Realized that we have been walking past a La Sallian university on our way to class.

1/8-9/11 "The Weekend"

Started off Saturday with a bang going to a winery. The Torres Winery to be more specific. We learned that the company began in the 1870s and has since grown fairly substantial in size, about the 5th largest wine producer in Spain.

We took a tour of the rather large estate, learning how they distilled the wine and brandies and the many different grapes they use to create each wine. They have around 100 different varieties of grapes.

I tried about 3 different wines and to my knowledge my first brandy. They were all great and I can't wait to be classy and go to a winery again.

That night we went to dinner at around 10pm and then headed for a discoteca around 12:30. We got a little mixed up on the metro, but we made it around 1. It was hoppin, techno/house was blaring and I was in the zone. It was so much fun and the house was right up my alley. We are planning on going again later this week.

Saturday morning we boarded a train for Montserrat. It is a monastery an hour outside of Barcelona which is atop a mountain. So we get off the train and had to take a cable car up the mountain. Montserrat has been active since the 9th century.

At the end of the line we found that along with a basilica and a monastery, Montserrat has a school, hotel, eateries, museum, printing press, and hiking trails. We kind of walked around the town a little bit learning about the history of Montserrat.

Montserrat is important for 2 reasons. The first being that it houses the black virgin of Montserrat which was purportedly brought over to Spain by St. Luke in 50 A.D. and was found to be immobile so they built the basilica around it. The black virgin of Monserrat has been connected with many miracles and is one of the most pilgrimaged sites in Spain.

The second reason it is important is because it is the place where St. Ignatius layed down his sword and went on to found the Jesuit order.

After we did all there was to do in Montserrat, we decided to trek up the hill. After first we promised it would only be 15 minutes. But as we got further into our hike, it became apparent that we have come too far to not make it to the top. We did.

1/7/11

Today we visited DKV which is a Spanish multi-national health insurance company. We went to their main facility in Barcelona. DKV is especially active philanthropically, the most prominent being that their main facilities has around 250 employees and the vast majority of them have some form of physical handicap.

The work done at the main facility is primarily working with pharmacists who prescribe drugs for patients, DKV is then contacted by the pharmacist and they in turn pay for it or work with the patient per special cases. This was a cool trip because I got to see the insurance side of pharmacy.

Silvia Agullo then provided us a course on corporate social responsibility. She not only outlined how corporations are trending toward more "Green" branding, but that consumers were more willing to forgo luxuries if it meant getting more healthy fruits, vegetables, and meats. In short, the green revolution is starting with our stomachs.

She began and ended her presentation with how DKV and many for that matter all companies are finding it more profitable in the long run to not only work towards gaining a profit, but profit by working ethically.

We got back early and it was around 60 degrees so we went to the beach, some people jumped in, but that just wasn't happening. I finally had an excuse to use the panaramic view...

In the middle of the day I went to El Corte Ingles which is like Macy's except this store had a 4th and 5th section for appliances and food. It was absolutely packed but I forged again, found a sweet coat, and even helped an elderly spanish man find his way to the televisions.


At night we walked around Barceloneta which is the medieval part of town. We wanted to get into the church Santa Maria del Mar, but it was closed by the time we got there, I plan on going back again. I love the Architecture.

I had some weird looking fish for dinner that actually tasted ok. I also had octopus, that was great.

1/6/11 "Free Day"

Today we went to La Sagrada Familia and Parc Guell.

La Sagrada has been in the works since the late 19th century and will hopefully be completed by 2026, the anniversary of Gaudi's (The architect) death. Few things in this world can compare to that first moment when you walk through the door and it just hits you. This is unlike anything you have seen before.

Next we went to Parc Guell which was another of Gaudi's works. It over looks the city and you can see all the way to the mediterrean and there is just a sea of peach and brick in between.

Also, during everyone's siesta I made a pie chart of my expenses, as far as I can account for thus far in the trip. In Euros. (1/1- 1/5) I found it interesting, I thought that I would be spending more on food. Wait until I start buying gifts.

1/5/11 "Epiphany- Play"

Last night 1/5/11 is arguably the greatest night on the Spanish calendar, it celebrates The Epiphany, the visitation by the three kings. This holiday brings the Christmas season to an end, and what an end it was.

During the parade we watch as three kings pass by with many floats in between, there was even one for Coca-Cola. It was tailored towards little kids, all of the floats were tossing candy. It was far beyond any parade I have ever seen, 10x better than when the cardinal's world series parade and something I will definitely want to bring my kids to.

1/5/11 "The Family"

I got sick on the bus riding out to Punto Blanco, a family owned sock company. I think I drank too much tap water. Punto Blanco was a really cool visit, we were guided by a professor and IQS who had worked at Punto Blanco for a few years as an operations manager. He took us through the entire factory laying out the steps needed to make socks. The more interesting part of the tour came when we talked about the market P.B. is currently in.

Since their heyday in the 70's-80's, P.B.'s market share has dwindled from 15% to now around 5%. The reason for this is because many sock companies in Spain have moved production to China were the labor is much cheaper. He said that for other companies this was the best strategy because for every pair of socks they made in Spain it would cost E1.20, if they shipped it from China it would cost E.30. Punto Blanco is in bad shape, they have lost most of their market in normal socks and have resorted to offering high-end socks for niche markets. They are also looking to expand into underwear, but the outlook seems bleak.

Punto Blanco is making 0 profit. They are not making money nor are they losing it. Their primary goal is not money, but to keep jobs for their current workers. They are only willing to cut jobs and outsource if it means keeping to business afloat so that they can employ people. Business students are shocked and appalled, but they don't understand the family ideals.

1/4/11 "Espana"

We had our second day at IQS today, taught by an economics professor at the university. In a number of words he outlined the crisis that Spain is currently in. Spain's market dropped by 17% in the previous year, the 4th lowest in the world for 2010. This is contrasted by Asian and South American markets who had vastly outperformed European markets, the highest, mongolia. Saw a market increase of over 170%. This shows the increased investment in marginal economies.

The reason that the Spanish economy is doing so poorly is because it is based mostly in Construction and Tourism. Both of those took a major hit with the recent recession. People are unwilling to spend money on trips if their economic future is uncertain and credit is no longer easily available. Past credit terms made building projects possible which in normal circumstance would have simply been turned down.

We the went to visit the bank la caixa, learned about the causes of the sub prime crisis and ways in which the European Union, Spanish government, and the bank itself are dealing with the recession.

1/3/11 Play "Siestas are the Bomb"

After school we went to City Hall around 1:00pm for a guided tour. The building was built in the middle ages. You take a left and go up a black marble staircase entitled "The Black Stairs." A mural on the stairs depicts the personas of the cities around Barcelona who are presenting their most popular products for the woman. Next we went into a reception hall which is open to all citizens of Barcelona for weddings. Next we went into the room with the parliament of barcelona meets. They meet once a week on friday, their are around 30 members with the mayor and his various chairs. It is open to the public. The last room "The Hall of Chronicles" is a collection of paintings on the walls by Josep Maria Sert. They tell the tale of Flor's quest for the orient and how it got really F'd up. Haha.

After that we walked around, saw the town square. I Tried to order a hamburger-like dish from this spanish chain of restaurants, it didn't go to hot. It got a sub with bacon and cheese, but it actually tasted great. Every turn there is something wonderful to see. I have heard many cities tout the fact that they are vibrant and full of life. Barcelona is the first city to truly lay claim to the title.

I had Hake(a fish) for dinner and got drunk with the RA's. We had a beer, they thought we were drunk, it was pretty funny.

I'm started to get used to the spanish life style, siestas are the bomb.

1/3/11 School "In Hoc Signo Vinces"

Song for the day: Alohamora- Pogo

We had our first day at IQS which is the university that we will be taking all of our seminars at. It was founded around 1905 and IQS stands for Instituto Químico de Sarrià (Chemistry Institute of Sarria) Sarria was a town before it was incorporated into the city of Barcelona. It was a short but beautiful walk to the jesuit university, it's been fifty degrees all week.

In our first class we learned about the history of IQS from the vice president and how they came up with this exchange program. He then went on to outline a little bit of Spanish history, how they have been a part of the European Union, and how they have dealt with the economic crisis.T

The European Union has increased from the initially 15 countries to a total of 25 in 2004 and are looking to expand to 28 by adding Bulgaria, Romania, and Turkey. This would affect Spain most directly in its labor market. Spain has historically had the lowest wage rates of any country in the Eurpoean Union, if Bulgaria, Romania, and Turkey join the EU they will make Spanish's advantage shrink because they have lower wages. If these three countries join the EU it will also mean the center of the EU will shift from France towards Germany. This will make it more difficult for Spain to ship goods to more distant parts of the UE.

In 1992-1993 there was an economic crisis due to the gulf war, unemployment skyrocketed to 24% but has since annual dropped to its lowest rate of 8% in 2007. With the new economic constriction unemployment has since reached 20%, which is the highest compared to countries withing the European Union. Spain is part of a disrepute group of countries going by the name of P.I.G.S. (Portugal, Italy, Greece, and Spain) Spain's credit was reduced which means that it's interest rates are higher.

For Spain it is very hard to regulate many things in the economy because they do not have an important fiscal tool, the ability to apply policies to money. Because many independent countries use the Euro it is impossible for one country to mess with it. What Spain does with its currency in terms of devaluation or the like affects everyone within the EU.

Unlike America which has state fiscal policies and then federal policies, the European Union just has state policies. There is no Internal Revenue Services to coordinate umbrella policies. Because there is no "Federal" power, countries who are well off such as Germany, Norway, and France are less likely to be willing to help the PIGS.

Another interesting thing about the Spanish economy is that when you get a job you are given a contract. For example, if you work for a company for 12 years and are then fired, the company is obligated by law you pay you for 45 days worth of pay for every year that you worked. In this case someone would be given 45x12= 450 days worth of pay, almost 1.5 years worth of pay. Because of this companies are less likely to fire people, but because they have such massive costs associated with firing people, they are more willing to simply reduce the hours of everyone. Also, companies are less likely to fire workers if they have worked there a long time, but their productivity has severely diminished. This goes along with the trend that Spain has had minimal productivity increases over the past decade. If there is not increase in productivity a country cannot flourish. Many companies have begun using short-term contracts where, after a year, they can evaluate their hire and either dismiss or offer a longer-term contract.

Pictures Pt. 1

La Rambla

A pedestrian walkway flanked on each side by roads. It has everything, shops that sell barcelona gear, flowers, food, and even birds. It runs for about a mile and you will find people gathered in pockets around entertainers.

Pictures of what the roads and walk ways look like. Everyone drives a moped or small car, my mind is blown. Cars always have the right of way.

The Port/Marina has cruise ships on the right, the left are the fishing ships and yachts and in the center they have a shopping district.